Who is this competitor?
Firefish has a distinctive positioning — it’s one of the few platforms that takes recruitment marketing seriously with SEO tools and branded job boards built in. For agencies that invest in content-driven candidate attraction, that’s a genuine differentiator. The platform covers perm, contract, and exec search from a single system.
The gaps are in intelligence and automation depth. Firefish requires manual data entry. There’s no automatic conversation capture. No APAC channel support. And no market intelligence layer to surface BD opportunities before they’re posted.
Where Signals is different
Inbound vs intelligence
Firefish helps you attract candidates through marketing. Signals tells you which candidates and clients to prioritise through intelligence — no inbound required.
Admin model
Firefish requires manual input. Signals captures every conversation automatically — calls, emails, WhatsApp, and WeChat — without any input from your team.
APAC fit
Firefish is built for UK and European agencies. Signals is built for Hong Kong, Singapore, and Australia.