Who is this competitor?
Crelate does the fundamentals well. Its search is genuinely powerful — Boolean logic, quick filters, and campaign-level filtering are above average. The pipeline flexibility suits agencies running multiple desk types. And the multi-channel outreach integrations (email, SMS, voice) are practical for US-based teams.
The gaps are familiar: manual admin model, no automatic conversation capture, no APAC channel support, and no BD intelligence layer. The AI is described as practical rather than transformative — helping with screening and intake notes, but not eliminating admin.
Where Signals is different
Admin model
Crelate requires input. Signals captures every conversation automatically — calls, emails, WhatsApp, and WeChat — without any input from your team.
APAC fit
Crelate is US-focused with US integrations. Signals is built for Hong Kong, Singapore, and Australia — with the channel support and market intelligence that APAC agencies need.
Market intelligence
Crelate manages your database. Signals surfaces opportunities from signals in your market before they become job ads — telling you who to call before the role is live.